Facebook telah membeli layanan photo-sharing Instagram
beserta pegawainya seharga 1 Milyar Dollar (sekitar 9,1 Triliun Rupiah) dalam
bentuk uang dan saham Facebook.
Akuisisi Instagram oleh Facebook
yang valuation-nya hanya bernilai $500 juta dan tidak memiliki sumber
pemasukan sama sekali ini dikonfirmasi sendiri oleh Mark Zuckerberg.
Meskipun tanpa sumber pemasukan; Mark Zuckerberg
berani membayar mahal karena banyaknya pengguna Instagram dan mendapatkan
pembuat Instagram yg jenius untuk bekerja di Facebook.
Sebagai informasi untuk pembaca, jumlah user untuk
pengguna iOS adalah sebanyak 27 juta orang. Dan rilis terbaru Instagram for Android
telah menambah jumlah user sekitar 5 juta kurang dari 1 minggu.
Namun meski kini dimiliki oleh Facebook, Mark
memastikan bahwa Instagram akan tetap memiliki fungsi dan kemampuan yang sama;
seperti terhubung dengan jejaring sosial lain seperti Twitter, dan memiliki
teman / follower yang terpisah dengan Facebook.
Berikut kutipan pernyataan Mark Zuckerberg di FB:
I’m excited
to share the news that we’ve agreed to acquire Instagram and that their
talented team will be joining Facebook.
For years,
we’ve focused on building the best experience for sharing photos with your
friends and family. Now, we’ll be able to work even more closely with the
Instagram team to also offer the best experiences for sharing beautiful mobile
photos with people based on your interests.
We believe
these are different experiences that complement each other. But in order to do
this well, we need to be mindful about keeping and building on Instagram’s
strengths and features rather than just trying to integrate everything into
Facebook.
That’s why
we’re committed to building and growing Instagram independently. Millions of
people around the world love the Instagram app and the brand associated with
it, and our goal is to help spread this app and brand to even more people.
We think the
fact that Instagram is connected to other services beyond Facebook is an
important part of the experience. We plan on keeping features like the ability
to post to other social networks, the ability to not share your Instagrams on
Facebook if you want, and the ability to have followers and follow people
separately from your friends on Facebook.
These and
many other features are important parts of the Instagram experience and we
understand that. We will try to learn from Instagram’s experience to build
similar features into our other products. At the same time, we will try to help
Instagram continue to grow by using Facebook’s strong engineering team and
infrastructure.
This is an
important milestone for Facebook because it’s the first time we’ve ever
acquired a product and company with so many users. We don’t plan on doing many
more of these, if any at all. But providing the best photo sharing experience
is one reason why so many people love Facebook and we knew it would be worth
bringing these two companies together.
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